Semalt: What Is Competitive Analysis In SEO?

The very analysis of the competition in terms of positioning does not only check the position of the company on the background of competing brands. In fact, checking the position of a competitor's website is a thorough examination of its activities and the use of a resource of working ideas. Observing the practices of companies with similar operating profiles helps to develop your own campaigns. 

What information does SEO competitive analysis provide you? What is the best SEO tool to get this information in a short period? You will certainly enrich your knowledge of the expressions used by the competition and the sources of links to the competing site. But that's not all. Is researching the activities of competing brands a proven tactic in e-marketing? Find out by reading this entire article!

In addition to researching the keywords used by your competitors, you can learn a lot more. In fact, by looking at the individual industry activities of your competitors, you have the ability to specify the budget needed to implement a marketing campaign. You can also compare the results of the implemented strategy to the tactics adopted by other companies in the field of building a website.

You already know more or less what SEO competitive analysis is, but have you thought about what is outside its scope? It's an unethical practice to duplicate someone else's ideas and implement them into an ongoing campaign. Remember, the purpose of monitoring industry rivals is to help you formulate appropriate conclusions and develop a plan of action. Therefore, you need to ensure that your action plan is unique and implements better SEO strategies than the competition.

The first step in analyzing competitors in terms of SEO is to find companies that are similar in nature to each other. It's worth doing some preliminary research and checking out the brands that rank at the very top of the hierarchy. This can be checked via the Google search engine by entering the name of the service, product and company you are interested in. Ranking agencies often have a range of tools to analyze organic traffic sources (for example, the Dedicated SEO Dashboard offers this option).

The main objective is to find the best tactics to implement to climb to the top of the SERP results. The analysis of the key phrases aims at checking which of them is the most known. This way, it is possible to prepare a list with popular keywords for a given industry.

On the other hand, the analysis of the competitor's links allows us to know the link-building strategy they use and the different sites they exchange links with. We can also discover through this way how the internal linkage is done between the different pages of the website.

After completing all of your competitor's keyword research efforts, you may find that your website is not showing up in the SERP results for key phrases and your competitors are royally occupying the top of the rankings. 

Most often, this problem is encountered when ranking for specific keywords. Therefore, it is worthwhile to analyze competing brands that run websites to broaden your knowledge of desired practices. Perhaps the best solution is content development or a more readable presentation of categories and products.

The SEO competition analysis also applies to the thorough verification of inbound links. With this, positioners can determine how much funding they need to spend on link building. There are several tools to evaluate link competitiveness, although there are more effective ones like the Dedicated SEO Dashboard. 

On the other hand, that's not all we can expect from a research study. In addition to estimating the budget, monitors of competitor activity are able to ascertain the sources of valuable link acquisition. Previous quantity-driven practices have had the opposite effect of what was expected, i.e., a drop in search engine rankings.

Another strength of SEO analysis is the ability to view the areas of the competitor's website to which the most links are redirected. This allows you to check the effectiveness of the optimization strategy and implement possible corrections in its area. In addition, thanks to a specific tool, it is possible to view the follow and nofollow values accompanying specific links.

The new leader in the field of SEO competition analysis is the Dedicated SEO Dashboard. With such a tool, you don't have to worry about tedious manual keyword checking. The numerous features included allow you to check the performance of a specific website quite efficiently. If needed, you can get our SEO experts to accompany you and they will be happy to provide you with all the useful information you need. 

If you want to get acquainted with a lot of websites that are in the best places, the DSD will certainly help you. Through it, you can analyze different types of information, ranging from the entire content, meta title, description, and ALT descriptions of images to the headers themselves. Searching for long tail phrases is its speciality, as is getting news about external links. The DSD is an effective analysis tool, and with it, there is no need to resort to the use of several SEO tools to collect all the information useful to your SEO strategy...

The Dedicated SEO Dashboard has a review function for long-tail phrases. Because the tool is regularly updated, it adapts to the user's needs. The advantages are the convenient interface and the preparation of interesting forms of the report. The functionality of the tool is also based on the choice of browser analysis.

You already know that knowing the benefits of competitive SEO is inspiring. What else can you expect from a survey of your brand's competitors?

Reason 1. You'll save time. When you decide to analyze the practices of competing brands, you are aware of their dynamically implemented activities. From then on, all you have to do is test the key phrases based on basic information about the competitor's activity. This is the best way for you to move faster and achieve your goals quickly.

Reason 2. Expand the website's functionality. Investigating what the competition can bring to your own websites allows you to check if your ideas are really working and if (maybe) it is worth continuing on the same path.

Reason 3. Not only SWOT analysis but also a closer look at the activities of competing companies. By checking their search engine position and visibility for specific keywords, you get a signal in further positioning plans.

If you are professionally involved in SEO and are considering conducting a competitive analysis, it becomes valuable to connect with people in a specific industry. 

Why is this important? It's sort of the foundation for developing advertising strategies. Getting to know the environment "from the inside" gives insight into the phrases associated with a specific company and the opinion of team members as to the effectiveness of positioning for given keywords. The practice becomes more important when the positioner does not have sufficient knowledge of the field in which the online store specializes.

When analyzing competing websites, it is impossible to ignore the technical perspective of SEO. Researching which solutions work best (for example, originally developed content marketing or responsiveness) is an important aspect of creating or modifying a website.

If you want to be at the top of Google's rankings, you can't stop at a spot check of what competing brands are doing. Rely on a thorough, in-depth research process of everything your competitors are doing. Get inspired (don't copy) and gradually gain an advantage over your industry rivals! Competitive analysis is a very important aspect that you cannot ignore!

Now you have a much clearer idea of what SEO competitive analysis is, it is important to follow each of the steps we have just listed thoroughly to save time and money. 

Furthermore, if you are new to SEO and are looking for ways to get your website to the top of the search engine results, contact one of our experts to benefit from an in-depth review of your website and achieve your goals in record time.

At Semalt, we take great pride in helping our partners get the results they want on their websites on time. We also have a better all-in-one SEO tool called the Dedicated SEO Dashboard, which helps to analyze your website completely in one click and immediately detect any problems it has.

You can use our SEO tool to analyze the status of your website for free.